Specialized Classes on the Rise in 2011

The following Reuters story appeared on MSNBC.com

"2011 is going to be a big year for gyms.

According to IHRSA, the International Health, Racquet & Sportsclub Association, has told the press that many gyms are going to be changing the kinds of classes they offer to meet a major shift in their clientele. "Clubs are being very specific to their demographic market," said IHRSA spokeswoman Meredith Poppler "They are realizing they can't be one-size-fits-all."

Traditionally, gyms would offer classes that provided good exercise and let anyone enroll. However, advances in exercise science have shown the importance not only of workouts that are age-appropriate, but the need to work out at any age. Because of this, many gyms will be creating or promoting group classes for baby booms, some of whom are now turning 65.

On the other end of the spectrum, youths aged 6-17 are the second-fasted growing demographic, spurred on by rising childhood obesity rates that have nearly tripled in as many decades. Getting children to work out can be difficult. "You have to convince them exercise is important to them," said Poppler. Some clubs are attracting young clients with classes like martial arts and rock climbing.

Finally, personal training, once the domain of the wealthy, continues to grow in popularity as it becomes more affordable. "Despite the economy, personal training is doing well," Poppler said. "It's not just one-on-one anymore," she said, referring to the steep rise in semi-private and small group classes that have brought the price down.

If you haven't seen what your gym is offering, 2011 may be the year to do so."